A Buyer’s Perspective: The Black Friday Deals That Caught My Eye

by Loren Duzett

Let’s face it: Black Friday is a whirlwind of advertisements and promotions, and social media only amplifies the noise.

Scrolling through countless posts and ads can feel like diving into a chaotic sea of deals, each one trying to outshine the other. But amidst the clutter, some deals do stand out—and that’s where my attention landed this Black Friday.

Here’s a glimpse into my shopping journey as I navigated the sales and tried to snag the perfect deals. Because let’s be real: we’re all ready to spend; we just need to figure out where to spend it.

1. A Good Deal Speaks for Itself

Most shoppers, including me, are on the hunt for savings or waiting for that one special item to finally go on sale.

This year, I’ve been eyeing gym clothes for next year’s fitness goals. Initially, I had my heart set on Lululemon, but when I stumbled upon these deals from Fabletics and Gymshark, I had to pause and reconsider.

These brands offered discounts that made me rethink my go-to choices—proof that a solid Black Friday deal can really change the game.

2. Well-Timed Ads Keep Customers Coming Back

There’s power in staying on a customer’s radar, and one brand nailed it for me this season: Lilac St.

I’ve purchased lash clusters from them before, thinking it would be a one-time thing, but their Black Friday ads consistently reminded me to stock up, showing me deals too good to ignore.

Thanks to their well-timed advertising, I ended up refilling my stash—and even bought kits to give to my friends! Consider integrating seasonal elements into your ads to trigger a desire to buy for upcoming events or life moments.

3. Eye-Catching Products That Stop the Scroll

We’ve all been there: mindlessly scrolling through Facebook or Instagram until that one product grabs your attention.

For me, Old Navy’s ad for a chic jumpsuit did exactly that. It stood out from the dozens of other styles I’d seen and got me clicking. Similarly, a cute dungaree from Free People had me downloading their app and checking out in no time.

Take note: Highlight your best-sellers and unique pieces. A bold, standout product can make even the most casual scroller turn into an enthusiastic buyer.

This Black Friday, I’ve learned that the best deals don’t just save you money—they make you excited to spend it. From smart advertising to standout products, certain brands knew exactly how to catch my eye—and my wallet.

Geo-Targeting: Sharpening Your Aim with Location-Based Ads

by James Lee

Geo-targeting puts your ads where they’ll work the hardest—delivering tailored messages to the right audience in the right place.

Whether you’re driving foot traffic, boosting online sales, or engaging with specific communities, the key is precision. Here’s how to use geo-targeting effectively and maximize your ad spend.

Step 1: Define Your Target Zone

Start by identifying the areas that matter most.

• Small Businesses: Focus on a radius around your store. A café, for instance, might target users within walking distance during peak hours.

• Regional Campaigns: Segment by city or zip code to align with regional preferences. Selling winter coats? Target colder climates first.

📍 Pro Tip: Use geo-fencing to create virtual boundaries around high-traffic locations like malls or events. Ads trigger when users enter, making your message timely and relevant.

Step 2: Localize Your Message

Generic ads fall flat. Tailor your copy and visuals to reflect the audience’s environment.

• Highlight local landmarks or culture.

• Mention specific offers like “20% off this weekend at our Dallas location.”

• Add urgency with time-sensitive deals: “Lunch specials today, 11–2 PM!”

📍 Example: A sporting goods store runs ads featuring hiking gear when targeting mountain towns but switches to beach essentials for coastal areas.

Step 3: Test and Refine

Geo-targeting works best when paired with continuous improvement.

• A/B Test Locations: Compare engagement rates across regions to find top-performing zones.

• Monitor Time of Day: Are people clicking during their morning commute or lunch break? Adjust your schedule to match.

• Leverage Data: Track conversions to see which areas generate sales and focus ad spend there.

Step 4: Integrate Real-Time Triggers

Take your geo-targeting up a notch by reacting to live conditions.

• Weather: Promote cold drinks on hot days or snow gear during a blizzard.

• Local Events: Run ads tied to festivals, conferences, or sporting events nearby.

• Traffic Patterns: Target users stuck in evening gridlock with food delivery promotions.

Geo-targeting isn’t just about precision; it’s about making every interaction count.

By localizing your approach, testing what works, and staying responsive to real-world conditions, you’ll create ads that connect and convert.

From Ad to Checkout: Halara’s Aggressive BFCM Strategy

by Angellyne P.

Black Friday shopping can be overwhelming, but Halara cuts through the noise with bold paid ads and smart bottom-of-funnel tactics that drive conversions. If you’ve seen their ads, you’ve felt it: relatable, authentic, and tough to ignore. Here’s how they turn aggressive ad buying into eCommerce wins.

The Ad That Hooks

Halara’s social ads hit hard with user-generated content—real people showing off their dresses and leggings in everyday moments.

These videos feel authentic, relatable, and are paired with direct messaging like “Shop Black Friday Deals Now.” Behind the scenes, machine learning analyzes trends and searches to fine-tune what shoppers see. It’s data-driven, but it doesn’t feel robotic.

A Homepage That Sells Itself

The first thing you see after clicking through? A spin-the-wheel popup offering discounts or free gifts. It’s interactive, fun, and immediately gets you thinking about your next move. This isn’t just a gimmick—gamified signups like this have been proven to boost engagement and capture emails effectively. Halara uses it as the perfect icebreaker.

Once the wheel disappears, the homepage banner takes over, making one thing crystal clear: it’s Black Friday. Bold text and eye-catching visuals shout about sitewide sales, while sticky banners at the top remind you of free shipping or extra deals.

Product Pages Built to Convert

On Halara’s product detail pages, everything works toward closing the sale. Product variations like colors and sizes are shown clearly, and discounts are displayed prominently.

Subtle urgency cues nudge shoppers to act fast. Behind the scenes, Halara’s machine learning ensures inventory aligns with demand, predicting exactly what will sell in the next month.

Takeaways for Your Store

1. Keep Your Promos Everywhere: From homepage banners to PDPs, make your sale unmissable.

2. Use UGC for Authenticity: Real people showcasing your product builds trust and drives clicks.

3. Add Urgency: Timers, stock alerts, and promo tags help shoppers make quick decisions.

Closing Thoughts

Halara’s Black Friday strategy is aggressive but effective, blending creativity with data to keep shoppers engaged and converting. For brands gearing up for the holiday rush, it’s a reminder that a seamless, focused experience from ad to checkout can make all the difference.

Joke of the Week:

Why did the turkey refuse dessert?

It was already stuffed.