10 Tactics You Might Not Be Doing, But Should Try in 2025 to Boost Revenue

Some Things We’ve Seen Working for eCommerce Brands - Ranging from Easy to Hard

By Lukas Snelling

Part of the value of working with a team like us on eCommerce growth is we have visibility into many brands and track the greater eCommerce space. So we thought it would be fun to provide a list of tactics you might not be doing, but probably should try in 2025. We’ve seen everything on the list work for our clients. They are all high impact, but range from easy to execute to harder to execute and resource. Some you should be doing already, but others are novel. Think of this list as a checklist - because almost every brand can benefit from these things.

High Impact, But Easy to Execute

• Create Use-Case Specific or “No-Brainer” Bundles - Many brands we work with offer bundles, but rarely are they bundles of the items purchased together most often, in sequence, or for a specific purpose. Bundles are a great way to increase AOV and move product. Do you have a “Starter Kit” bundle? What if you bundled your top two best-selling products together? You’d immediate increase AOV. Right now is a great time to think about what bundles you should have but don’t have on your site.

• Provide Early Access to Sales - Many brands start and stop promotions for all of their customers at the same time. However this fails to make customers feel special and doesn’t reward your best customers. One way to create a new reason to buy is by giving VIP access to promotions to just your best or most loyal customers. We’ve seen this work well especially for brands that have limited inventory of certain popular products or sizes.

• Create Immediate Post-Purchase Offers - One of the best moments to increase LTV is immediately following the first purchase. Many brands are using tools like CartHook to immediately give a customized offer on the checkout confirmation page. Others include a time sensitive second purchase offer in the first email after initial purchase. In both cases, the goal is to get someone to convert again before they even have your first product. The hypothesis is that they currently have high buying intent, so why not try to get the sale in that moment before it fades over time?

High Impact, But Medium To Execute

• Implement Product Abandon Poll & Offer - Do you know why people leave your product pages? If you knew, you could both update the content on the page to ensure it doesn’t happen again and present them with an offer to encourage them to stay. We run these polls often and the #1 reason is price. Usually, that tells us we can better communicate our value, but it also creates an opportunity to give our potential buyers the best possible offer (and call it that.) Leveraging it for this purpose creates a nice opportunity to grab a customer that would otherwise be lost.

• Let Customers Name Their Price - This is a wild and fun way to interact with customers. If you have a product you are willing to deeply discount but aren’t sure what people are willing to pay, there are a bunch of apps for Shopify that will allow a customer to enter a price they are willing to pay, and then for you to approve it. You can even automate this process with a set of rules. The customer then gets an email if their offer is approved and can buy it. We did this for a product on Code&Quill, saw massive engagement, and cleared out excess inventory at a profit.

• Leverage UGC for Landing Pages - Letting potential customers see and talk about how existing customers use your product is a great way to increase conversion. Tools like Minisocial can generate 25 UGC videos in two weeks. You can take those videos and add them to your product pages with apps like Cevoid or your existing reviews provider. Would 25 UGC videos on your product page increase conversion? Social proof like this almost always helps.

• Create Shop App Advertising Campaigns & Offers - Shopify’s Shop app includes the ability to advertise for stores on Shopify Plus. We’ve seen some of these campaigns be ROI positive and they allow you to provide specific offers to Shop users. The app is growing and it’s a low cost new channel worth testing in 2025.

• Consider Sending Off-Amazon Traffic to Amazon - If you are big on Amazon, there are now tools like Carbon6 that allow you to send conversion-optimized traffic from Google and META to your Amazon product detail pages. This can boost Amazon sales, increase your organic rank, and drive overall engagement. This obviously is a delicate balance because that is traffic you might prefer to have on your website. However one great use case for this tactic is for launching new products on Amazon. You’d like them to grow quickly and get new reviews, and this is a way to make sure they don’t just enter a void and never grow on Amazon.

High Impact, But Harder to Execute

• Implement Identity Resolution Provider - The changes in how our browsers handle cookies has left a lot of our marketing tools with less of an ability to track users and stitch sessions together than they once had. A collection of tools have come to market to help identify more users to retarget and email based on sessions that would otherwise be lost. We work with BlackCrow a lot, but there are many other options like Rention.com and Bloomreach. We’re now at the point where everyone should have one of these solutions in use on their site.

• Test Shopify Audiences & Other 3rd Party Audiences - Shopify provides lookalike audiences to META based on their data set across all their stores (not just yours.) This doesn’t add cost to use and you should absolutely test it in META. We’ve seen it work better than native lookalike audiences. Additionally, roughly 25% of our spend this year went to non-native, 3rd party audiences that our clients paid for. It’s worth investigating if some of these audience providers, like Proxima, could increase your ad efficiency and pay for themselves.

• Lean In On TikTok Shop (If It’s Right For You) - TikTok Shop is a mess. It’s complex, convoluted, and when best leveraged requires working with inconsistent influencers. With that said, brands with low AOV that are willing to invest over time can see substantial results from it. To win here requires resourcing the effort (similar to Amazon.) This isn’t a set-and-forget platform. We’d recommend exploring it if you have a low AOV, and are willing to allocate time and resources to influencer engagement over a minimum of a 3-month period, and ideally 6 months. If you can’t see doing that, steer clear, you’ll just be frustrated.

As always, we’re here to help with any of the above. We’re happy to share our experiences and help you execute for impact.

Joke of the Week:

How do you make a tissue dance?

Put a little boogie in it.